Tyler Emrick

Ervana was developed as an approachable, mass-market cannabis brand aimed at everyday consumers looking for quality at an accessible price point. I created the name, brand identity, and full visual system, building a flexible design language that could extend across packaging, retail materials, signage, merchandise, and digital platforms. The identity blends natural textures with clean, structured typography to convey reliability, craft, and a rooted California sensibility, giving the brand a cohesive presence across every touchpoint.

Role

Creative Direction, Brand Design/Strategy, Package Design, Merchandising